Hackers Turned 39.5 Million Followers Into a Pump-and-Dump Machine
Someone hijacked Kylie Jenner's X account and used her 39.5 million followers to pump a Solana meme coin called kylie to a $1.19 million market cap before it collapsed 68% in what appears to be a textbook rug pull.
The posts are already gone. The damage is already done.
What Actually Happened
Jenner's account, one of the most-followed on the platform, briefly carried promotional posts for the kylie token on Solana. The coin spiked fast, as celebrity-adjacent meme coins always do. Retail buyers piled in chasing the name recognition. Then the token cratered roughly 68% from its peak, leaving latecomers holding near-worthless bags.
The promotional posts no longer appear on the account. Jenner's team has not publicly confirmed the hack at time of writing, but the pattern is unmistakable: post appears, coin pumps, post disappears, coin dumps.
This is not a new playbook. It is just being run on bigger accounts with more precision.
The Copycat Problem Is Already Here
Here is where it gets worse. Multiple other kylie-branded tokens are now trading on the Solana network, launched by opportunists looking to ride the chaos. Traders who missed the first token and are searching for exposure right now are walking into a minefield of clones with zero legitimacy and maximum exit-scam potential.
Solana's low transaction costs and fast settlement make it the preferred chain for this kind of operation. A token can launch, get promoted, and collapse before most people have even opened their wallets.
Why This Keeps Working
Celebrity account hacks for crypto promotion are accelerating because the math still works for the attackers. Even a 68% crash means someone sold near the top. With a peak market cap of $1.19 million, the profits for the operators were real, even if small by institutional standards. The victims absorb the loss. The hackers move on.
X's verification system was supposed to prevent exactly this kind of trust exploitation. It has not.
What Crypto Holders Should Watch
If a celebrity account you follow suddenly starts posting about a meme coin you have never heard of, treat it as compromised until proven otherwise. Check whether the posts are being retweeted by the celebrity's other verified accounts or referenced by people in their actual circle.
For Solana traders specifically: filter out any kylie-branded token launching in the next 48 hours. The clone farm is already active and every new one is a potential trap.
The real story here is not Kylie Jenner. It is that social media accounts with millions of followers are now high-value attack targets for crypto manipulation, and the window between launch and collapse is getting shorter every time.